The 3BlackDot/Legendary film about the world of competitive online gaming will feature digital influencers and is expected to be released toward the end of 2016, Pullen said. “We’re looking at, How do we create great, compelling content for this audience?”
“3BD is thrilled to partner with Legendary, a company whose outlook on entertainment culture and audience engagement aligns perfectly with ours,” 3BlackDot CEO Angelo Pullen said. L.A.-based 3BD, which has 15 employees, operates 14 YouTube channels with a total of about 53 million subscribers, and has published two games: multiplayer PC-based “Dead Realm” (pictured above) and mobile game “Zombie Killer Squad.”
Legendary Digital Networks’ digital channels include Geek & Sundry, Amy Poehler’s Smart Girls, and Nerdist, which also will collaborate with 3BlackDot on various projects. The two companies will also work with advertising clients to create branded-content opportunities across the collective networks, with Legendary Digital Networks serving as the advertising sales agent.
“Standing out as a digital content producer is difficult, but 3BlackDot and its influencer group, Jetpak, truly understand how to create engaged communities,” Legendary Digital Networks president Adam Rymer said.ģBlackDot was formed in 2013 by former Machinima execs Angelo Pullen and Luke Stepleton, along with YouTube gaming personalities Adam Montoya (SeaNanners) and Tom Cassell (TheSyndicateProject).ģBD said the new Legendary partnership will expand its reach into additional outlets including content, merchandise, game distribution and live events, in addition to accelerating its upcoming slate of video game and content releases.